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Meet Michael Ade-Ojo, The Man Who Sunk Peugeot Brand and Replaced it With Toyota in Nigeria

Not so many brands were recognized when vehicles began towing roads in Nigeria. But there was one brand, the Peugeot brand, that danced on the lips of young and old. Then the dream of every young man is to sit on the wheels of a German Peugeot as a proud owner. It has so much creativity that in the 80s and 90s it produced the official cars of political dignitaries. Today, however, the Toyota Motor Brand took the place of the once much-worshiped Peugeot. Because one man: Chief Michael Ade-Ojo, the founder and Chairman of Elizade Nigeria Limited and Toyota Nigeria Limited, is now seen everywhere as a sachet of pure water on roads in Nigeria.

Background and Early Life

Michael Ade-Ojo comes from Ilara Mokin in the state of Ondo. He was born on June 14th, 1938. The fifth child of the late Pa Solomon Ojo is Michael. Born into a poor household, little Michael never thought of educating himself. His father had three wives, and he had already been told that he could only send one child to school, which was not Ade-Ojo. His mum, Mrs. Beatrice Ademolawe Ojo, a pap seller, took on the responsibility of making Michael's school guy.' Meanwhile in 1956, at age 18, he lost his father. The business magnate was a street hawker who helped sell stuff like pap, matches, charcoal, and firewood to his mother. This kind of life plus persistence and doggedness, according to him, helped him seek the kind of affluence he has today. When he finished his studies at Imade College, he went to Akure Agriculture School. Eventually, he went to the University of Nigeria, Nsukka, where he graduated in 1965 with a degree in business administration. Mr. Toyota may have been a soldier, but after the interview, he was not picked.

The growing of Elizade Nigeria Limited

Chief Michael remained at the Federal Inland Revenue for a few months after spending a few years with CFAO engines (he was on a scholarship with them in his last two years at university). Before as their sales agent, he worked at British Petroleum. His time here was what catapulted him to effectively pivot. He began dealing with cars while on vacation and was offered a four-month trial. Through this at a time which was much more lucrative for him than working at BP, he was able to sell 40 cars; so, he left British Petroleum. He was expected to pay RT Briscoe Nigeria (the company that formerly imported Toyota Cars into Nigeria) 600 pounds, which he got through his cousin, then became the agent of the company. And his range included motorcycles as well. He claimed that the rapid growth of his company was helped by his ability to isolate financial resources from his purse.

Michael founded EIA, Elizade Independent Agencies, in 1971 with his wife (Elizabeth Wuraola Ojo). The company aimed to distribute cars throughout Nigeria. EIA obtained the license to be the sole importer of Toyota engines into Nigeria, prominently regarded as TOYOTA NIGERIA LIMITED, in a continuous enviable uprising. The single-step today made Toyota Automobiles the most famous and most sought-after car in Nigeria. The business has now multiplied into, among other things, Classic Motors Ltd., Crow Motors Nigeria Ltd., RT Briscoe Nigeria.

Other Investments and Achievements

Chief Michael Ojo-Ade has an empire of other companies and investments besides the motor company. Some include Elizade Auto-land, Okin Travels Limited, Elizade University, Mikeade Property Development Co. Ltd., and others as well. He has seats on the board of directors of numerous institutions because of the vastness and insights he has gained over the years. Elizade Motor Group now has tentacles in the federation and is certainly one of Nigeria's leading car distributors.

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Michael Ade-Ojo Nigeria Peugeot Solomon Ojo Toyota


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