John Ugbe,The chief executive officer(CEO) of Multichoice,owners of DSTV has revealed why the Pay-As-You-Go(PAYG) billing package that Nigerians are advocating for is technically and commercially not feasible.
According to him during his appearance before the House of Representatives Ad Hoc Committee who are investigating the non-implementation of PAYG subscription model by satellite television operators, Ugbe said multichoice presently does not have the required technology to offer viewers the pay as you go billing package.
He went further by giving an explanation on the misconception of the pay per view and pay as you go being offered by telecommunication companies. Maintaining that Pay-Per-View (PPV) is often confused with PAYG and that the PAYG model is not the right fit for pay television.
To ugbe, pay TV unlike telecommunications company with two way communication system, rely solely on a one communication system which does not give them the info regarding when a subscriber is connected and/or watching or what channel is being viewed and for this reason the pay-as-you-go is not feasible.
Accepted, But my question is, how do they get the total number/estimate of subscribers who watched a particular program,shows ?
Content created and supplied by: Lasgidiway (via Opera News )
Opera News is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Opera News. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Opera News. Opera News does not consent to nor does it condone the posting of any content that violates the rights (including the copyrights) of any third party, nor content that may malign, inter alia, any religion, ethnic group, organization, gender, company, or individual. Opera News furthermore does not condone the use of our platform for the purposes encouraging/endorsing hate speech, violation of human rights and/or utterances of a defamatory nature. If the content contained herein violates any of your rights, including those of copyright, and/or violates any the above mentioned factors, you are requested to immediately notify us using via the following email address operanews-external(at)opera.com and/or report the article using the available reporting functionality built into our Platform See More