A faulty communication system can cost a lot of money by wasting both the employee's time and the client's trust. "PwC surveyed 15,000 consumers and found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions." Frequent downtime will cost money that could have been saved if a quality assurance safeguard was deployed. Having business operations that run smoothly is paramount in optimizing profitably.
Smartphones revolutionized the way we communicate and have now become common necessities for people around the world. Since the release of the first Apple iPhone in 2007, many millennials became early adopters of new collaboration modes. This generation - born between 1981 and 1996 - now make up a large segment of the workforce.
Older generations also began following the lead of the Millenials, adopting SMS later. "A Zipwhip survey found that 73% of consumers want more businesses to text them. Customers of all ages, from Baby Boomers to Generation Z, like the ease, convenience and privacy that texting offers." Companies often get a better response rate with instant messaging because, unlike email or phone calls, people are more likely to send out a short response than spend time formulating a reply email or scheduling time to call you back.
SMS solves a unique pain point for both consumers and call center agents. Picture a scenario where a customer has a quick minor question and does not need an in-depth answer on the phone. The customer can be immediately acknowledged with an automated text. Then, a customer can be serviced much more quickly. For the customer, the main advantage is convenience. They don't need to set time out of their day waiting to speak to an agent to get the same information.
Call center agents can service multiple people at the same time via multiple text channels. They will have a record of all the details of a conversation so they can look up history at any time and avoid having the customer repeat themselves to different agents. Agents will also be able to efficiently manage general questions freeing up time for more complex inquiries. Many call centers are building AI-infused bots that can respond to general SMS inquiries and if necessary, elevate the customer to a live agent.
Incorporating SMS in a call center gives a consumer even more ways to interact with your business. Servicing customers through various channels offer more options, provides more satisfying experiences, improves productivity, and strengthens the relationship with your customer.
Rito Salomone is the President of Resource Software International Ltd. (RSI). He has been in the field of communication management since 1990.
RSI employs 30 people and is internationally recognized for its communication management solutions including call accounting, hotel billing, and computer telephony integration.
Content created and supplied by: Daxman (via Opera News )
Opera News is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Opera News. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Opera News. Opera News does not consent to nor does it condone the posting of any content that violates the rights (including the copyrights) of any third party, nor content that may malign, inter alia, any religion, ethnic group, organization, gender, company, or individual. Opera News furthermore does not condone the use of our platform for the purposes encouraging/endorsing hate speech, violation of human rights and/or utterances of a defamatory nature. If the content contained herein violates any of your rights, including those of copyright, and/or violates any the above mentioned factors, you are requested to immediately notify us using via the following email address operanews-external(at)opera.com and/or report the article using the available reporting functionality built into our Platform See More