The story of a bread seller turned model, Jumoke is a compelling one that held many Nigerians spellbound. Her claim to fame can be likened to a fairytale story after she photobombed a photoshoot put together by TY Bello for UK rapper, Tinnie Tempah.
She took a career in modeling as many brands identified with her. But the truth is, her management wasn't strategic with her brand positioning.
Now, let's revisit what she was doing at the time she met with fame. Olajumoke was selling bread and was captured in a photoshoot that featured international acclaimed rapper, Tinnie Tempah. A good move would have been to capitalize on her bread-selling hustle which put her on the map while also maintaining her career in modeling.
Launching a bread brand and opening a bakery would have been a lucrative move for the model who was branded a 'Bread Seller'. With her fame at the time, the business would have flourished as consumers would have identified with her bread brand. The bakery business would have posed as a sustainable source of income for her when modeling gigs stops coming.
Many might make an argument as regards funds in setting up such a capital-intensive project. The truth is that investors who understand the business model would have supported the project if the blueprint was a promising one.
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