In this competitive world of ours, creativity is one business strategy that can keep you in business and help you maintain a steady flow of income. It is the act of generating new ideas and transforming them into tangible results; that is, the ability to view things in new ways or bring something new into existence.
Creativity also involves branding and rebranding your products to retain their appeal to clients or customers. Through creativity, you enjoy more patronage and as a result, you increase your potential to create more wealth. To create wealth through creativity, you must be willing to do the following:
1. BE A CREATIVE THINKER
Think creatively. Have a desire to know and explore new ideas that are directed towards problem-solving; ideas that will meet a pressing need in your environment or organization. Properly implemented creative ideas will give you an edge over your competitors and increase your marketability.
2. BE OBSERVANT
Be interested in things happening in your environment. Survey your environment to know the needs are unmet and problems yet to be solved. Find out what people need and think of ways to provide for those needs. Do not underrate little ideas; instead, get started and gradually improve on them.
3. DEVELOP YOURSELF
Interact with different people, attend training, read books to gain more exposure. This will help you to position or reposition your mind for action and exploit. When an idea flashes through your mind, be sensitive and take hold of it; pen it down, so you don't forget. Don't always assume you know everything, ask questions.
4. GET A MENTOR
Connect yourself with people of great minds, interact with them and learn from their business strategies and experiences.
5. TEST YOUR IDEAS AND ACT ON WHAT YOU THINK WILL BE PROFITABLE.
Develop a trial version of your idea or advertise that service and see if it will fly in the market.
Finally, when you have generated your ideas, set up the business. It could be a production of goods or rendering of services, just ensure it is solving a problem. Set a goal on what you want to achieve; where you want it to be in the next couple of years and remain focused on your pursuit.
Moreover, be innovative in sales promotion. Make your products attractive to your target audience; make the packaging unique and appealing, and strive to maintain the quality standard of your products. If it is a service, be diligent to render outstanding services that will make you highly sought after.
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