When a female BBN star or Nollywood female celebrity posts their achievements such as a new house, car, on social media, one of the questions that are usually asked is why they are progressing more than the male counterpart since they are from the same entertainment industry.
For those who often ask these questions, this article will explain why it seems these female BBN stars are richer and excelling more than their male counterpart.
1) Endorsements: Female BBN stars are always at an advantage when it comes to endorsements. This is because most of these endorsements like hair brands, cosmetics, fashion, makeup, body enhancement products, gadgets are mostly patronized by women and need a female figure who can be the face of that brand.
These BBN stars are in turn paid huge amounts of money that rake in millions for using their influence and beauty to attract people to buy their products. An example of these BBN stars that make huge money off-brand influencing is; Mercy Eke, Nengi, Erica, Tacha.
2) Another is their large number of followers on social media. These BBN stars are also entrepreneurs and businesswomen who leverage their large number of followers to build their brand with their patronage.
These BBN stars are majorly entrepreneurs and businesswomen in fashion, logistics, and cosmetics. An example is Tacha who has a following of 2.4 million on Instagram and has leveraged it to grow her Everything Tacha brand, Merch, and logistics. She's currently one of the richest female BBN stars because of this.
Another is Mercy Eke who is a fashion entrepreneur. She owns a fashion line called the M&N Luxury that deals only in trendy female wear. Mercy seals ambassador deals on a daily. She's a hot cake in the entertainment industry.
Mercy Another is Dorathy who is an entrepreneur of women lingerie and Nengi who has her shoe brand called "Shoes by Flora".
NengiWhat these BBN stars have in common is beauty, creativity, a large fan base which their male counterparts lack. That is why it seems the females are excelling more than them in terms of finances. It is just a few percent of them who were able to attract an audience with their intelligence, for example, Laycon, Kiddwaya, and facial looks, for example, Ozo and Prince Nelson.
In conclusion, women are known to be better show-offs than men. The fact that these female BBN stars like to share their achievements on social media does not mean their male counterpart is not excelling as well.
Photo Credit: Instagram/Nengi
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