Ahmedu Augustine Obiabo popularly known as Blackface Naija, is a Nigerian dancehall and raggae musician. Blackface is also a member of the defunct music group, Plantashun Boyz, which had artists like Tuface Idibia and Faze as members.
Recently, Blackface granted an interview to Chude Jidonwo, where he disclosed that he has never received any award from Nigerian award organizers. He also made claims that the media contributed in bringing down his brand. In my opinion, I feel Blackface is talented and can still make hits like old times, if he can just follow certain principles guiding the entertainment industry.
First of all, I will like to suggest that Blackface should totally resolve his conflict with Tuface. He should make sure that his relationship with Tuface is restored completely. Tuface is a big name in the industry, and if Blackface wants to make a comeback to the industry, he must ensure that he has the support of other entertainers. If he continues to fight Tuface, others may be scared of working with him, and in this industry, an artists rise faster when he/she cooperates with other colleagues.
Secondly, I will like to note that the Nigerian music industry is evolving, as such, the industry as of 2000 is not the same industry we have today, a lot of things have changed, and we have new artists and new sounds. In my opinion, if Blackface wants to make a comeback, he should make sure his songs can fit into the current demands of music lovers. What that means is that, he can rebrand himself, make corrections where possible, and ensure that Nigerians can relate to his new sound.
Lastly, I will suggest that Blackface collaborates with any of the big names making waves now in the industry; artists like Davido, Wiskid, Burna Boy, Omah Lay among others. By doing so, these superstars can influence his fan base. We can not doubt the role Wiskid played when Duncan Mighty made a comeback in 2018 after the release of 'Fake Love.'
If Blackface can follow these principles, I believe his music brand can be restored because Nigerians are music lovers, and if your they can relate to your sound, they will support you regardless.
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