Nigerian music sensation, Tiwa Savage is currently in the eye of the storm which is triggered by the release of her s*x tape by blackmailers. This single incident has put the singer up for online bashing by many Nigerians who condemned the act. Not only that, she was also reported to have lost four endorsement deals as a result of her recent s*x tape leak.
Consequent to the above, Tiwa Savage has a lot to do to save her brand image.
The mother of one should first tender a public apology to her family-oriented fans for her mistake. This will go a long way in saving her career and restoring her brand image. It will paint a picture of a remorseful soul who owned up to her mistake in a repentant manner. This was the same approach that Kim Kardashian took when her s*x tape leaked 15 years ago. Kim at the time went on an apology tour on every TV and relevant radio show in America and issued her public apologies.
Penning a formal letter to her brands will also be a wise move as they are already aware of the situation. It is true that some of the brands she represents have dropped her, reaching out to the remaining brands that are yet to react to the sad event will be a great move.
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