Long term Big Brother Naija host Ebuka Obi-Uchendu together with Nigerian music producer and founder of the Mavins record company Michael Collins Ajereh popularly known as Don Jazzy, have both secured a new deal to partner with one of the leading online sports betting platforms - Betway Nigeria as brand ambassadors.
An excited Don Jazzy brandished his customized Betway jersey as he made this latest update public on his verified Twitter page. The Mavins boss is expected to use his clout on social media to promote the services and schemes of Betway to punters in Nigeria.
"I am happy to be an ambassador of this global brand...I am now a man of BETWAY", the former Mo'Hits records boss said in the tweet.
Betway launched operations in 2006 and set out to provide online sports betting services to millions of sports lovers across the African continent. Nigeria, being the populous African nation is no doubt a very viable market for the business of bookmaking across different sporting activities.
Ebuka and Don Jazzy who both are tested and trusted celebrity figures have been actively involved in the business of influencing for start ups, medium enterprises as well as established brands across the country over the years.
While Ebuka was hosting in house on the Big Brother Naija show, Don Jazzy on the other hand with his huge social media capital in terms of followership and influence was instrumental to the success of the last edition of Big Brother Naija which happened in 2019. The hit record producer was at the head of driving series of conservations online garding some of the controversies that went down in the show which invariably translated into more viewership for the show.
Details of the deal were not disclosed but we are quite certain that the agreement is in favour of all parties involved.
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