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Men and Makeups in South Korea

Beauty is a subjective concept that only exists in the mind of the individual and is highly influenced by cultural factors. As you travel across different countries, the "standards of beauty" differ greatly. In fact, within the borders of a country, what are considered physically attractive features might differ within states, counties, and cities.

South Korea is a country that is known for its technology and ability to invent new things, but there is something about the culture that is just strange, and it could change your opinion of them in general.

It is a country with the world's highest per capita rate of cosmetic plastic surgery. In a country where your resume requires a head shot and even your weight, this fact is no surprise. The unspoken truth in the workplace appears to be, if you want to succeed, you have to look the part.

The idea of men wearing makeup is something that has had a bit of a boom in recent years, and none more so than in South Korea.

It seems that guys in the country absolutely love wearing it to such an extent that they spend about $1 billion every single year, which makes them the biggest spenders in the world in this particular market. Not only that, but they say that as much as 20% of all South Korean men state that they use makeup on a regular basis, which is also a huge percentage when compared to anywhere else.

It is not quite certain as to why they seem to have this kind of fascination with it, but  assumptions have it that the increased interest in makeup and skincare products ties in with the new popular beauty standard: an androgynous pretty boy or "flower boy" look.

Because of the emerging trends from the K-pop culture, it's compelled fans to adopt theory looks, and resort to anything and everything they can find in order to look just a little more like them. It has led to an unrealistic and euphoric obsession by fans from around the world.

Well the question still stands, Are we overlooking masculinity a little bit too much just to appeal to the hearts of girls that we even support and encourage male idols to model their standards of beauty after females? It can get kind of embarrassing to tell your friends who aren’t into K-pop that your current idol crush is actually a guy even though the pictures look like a girl. 

It all sums up to the fact that culture differs, what might be acceptable in this part of the world might be rejected or scorned upon in another part.

NOTE: This article does not in any way condemn people's way of life.


Sources

https://www.kpopstarz.com/articles/207718/20150604/plastic-surgery-south-korea-men-beauty.htm


https://seoulbeats.com/2015/03/unrealistic-beauty-standards-koreas-cosmetic-obsession/


https://londonrunway.co.uk/2019/02/13/gendered-beauty-how-south-korea-is-challenging-our-perception-of-male-beauty-standards/

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South Korea

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