Finding a right business to venture into can be a little hard to decide in Nigeria because of the economy and way things are. When you eventually do, setting it up and making is successful requires a lot of work to ensure profit making.
One of the ways businesses in Nigeria and in other parts of the world have survived is about marketing and this can be in different forms. Most common of these days has been digital marketing.
However people still venture into social media marketing and others Influencer marketing. Influencer marketing which involves advertising your products through people with a lot of fan base has been common these days but it remains a risky adventure for business who practice this.
Earlier, social media influencer Danny Walter has taken to his Twitter page to condemn the use of influencer marketing by businesses that are barely coming up to standards.
This is because these businesses who are barely making enough profit will have to be paying these influencers for adverts. These influencer do not care if you make sales or not, all they are concerned is their money and this can affect your business.
However, he provided other ways he thinks business owners can adopt to ensure these things does not affect their business negatively.
Danny is a famous influencer with firsthand experience of these things. However, some people have disagreed with his opinion. Here are some of the reactions made by people on Twitter so far:
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