Athletes love Nike, and the sportswear brand reciprocates and three stars have been given lifetime contracts.
1. Cristiano Ronaldo
In 2016, CR7 and Nike made this rare deal and he will be under contract with Nike even when his career ends. A huge respect for Ronaldo and very lucrative. According to Forbes this long-term partnership brings him to between $22M and $28M per year.
Hookit, a tool used to measure the value of sponsorship deals, confirms this and said: ”Cristiano is one of the top influencers on the planent” Ronaldo is the most bankable footballer in the world.
2. LeBron James
In 2015, he signed a lifetime contract and LBJ has always worn the Nike, from the start of his career. Like CR7, the king will still be under contract in retirement. The brand offered him a $450M contract for this but the brand quickly made up for their investment.
In 2016, sales of James’s line of sneakers earned Nike $400M.
3. Micheal Jordan
While Jordan didn’t directly receive a life contract, he will always be linked to Nike, through his own brand, the “Jordan Brand” Which was created in partnership with Nike in 1988. Third deal has extended over multiple decades and is very profitable for the greatest player in history.
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