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Cristiano Ronaldo sports Rolex's most expensive watch
International soccer superstar Cristiano Ronaldo was spotted at a sports conference in Dubai on Saturday wearing Rolex's most expensive watch ever made, with a variety of other pricey pieces of jewelry valued at nearly $1 million, combined.
Rolex SA ( / ˈroʊlɛks/ ) is a Swiss luxury watch manufacturer based in Geneva , Switzerland. Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
After World War I, the company moved its base of operations to Geneva due to the unfavorable economic situation in post-war Britain, and in 1920 Hans Wilsdorf registered
Montres Rolex SA in Geneva as the new company name which eventually became Rolex SA in later years. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. In 2018, Forbes ranked Rolex as the world's 71st most valuable brand.  As of June 2019, among the world's top ten most expensive watches ever sold at auctions, three are Rolex watches. In particular, Paul Newman 's Rolex Daytona currently holds the title of the second most expensive wristwatch and the third most expensive watch ever sold at auction, fetching 17.75 million US dollars in
New York on October 26, 2017.
Only a select number of clients own the watch which is described as 'A perfect fusion of both extravagant luxury and technological innovation' by Bob's watch's.
It was revealed earlier this month by the sun that Ronaldo first football billionaire in 2020.
The 35-year-old, who was named the highest-paid footballer on the planet this year, according to forbes, is also the highest earning atlete after making nearly £1.9 million through Instagram alone.
With a total of 429.3 million followers across all social media platforms, as well as his $65 million annual salary and bonus at current club Juventus, Ronaldo remains one of the best paid athletes in sport.
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