Real Madrid is the most prestigious club in the world as it boast a 34 La Liga titles and 13 champions league trophies more than any other club in the world. It is hard to imagine that a club of this stature where once in a financial predicament similar to the one FC Barcelona is currently in. A billionaire businessman was one of the candidates in Real Madrid’s 2001 presidential elections. In his memorable speech, he promised to sign Luis Figo from Barca and wipe out every single euro of debt.
July 2000, Florentino Perez, the billionaire businessman won the elections and was announced Real Madrid’s new president. Shortly after, Florentino sold the club’s training grounds for 400 million euros to the Spanish government, paid off the debts stifling the club and decided to start the project "Valdebebas", one of the biggest and most eye catching sport cities in the world for just 100 million euros , a facility Real Madrid still uses today. 5 years later, Florentino Perez built training ground complex inside the "Valdebebas" ten times bigger than the one he sold for 400 million euros, making a profit of 300 million euros for the club. It was one of the greatest checkmates in Football history. Florentino Perez is one of the most influential people in today’s football and throughout football history. His marketing foresight and impressive experience and knowledge of how economy works has saves Real Madrid numerous times for catastrophe in the past. The current state and power of Real Madrid both economically and football wise is all thanks to Florentino’s great 17 years of honest efforts in the club.
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