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Why NFF's deal with 'Baba Ijebu' is a move in the right direction for Nigerian football

The Nigerian Football Federation has agreed a deal with another corporate company and it could prove to be a move in the right direction for the future of Nigerian football.

According to recent reports by the media, the Nigerian football governing body has agreed a new partnership with Premier Lotto company, popularly known as “Baba Ijebu”. The deal will make Baba Ijebu the official bet sponsor of the national teams. The partnership has already started since September 1, 2021 and will run for four years.

Speaking on Sunday about this new development, President of NFF - Amaju Pinnick said: “We are very excited to finally seal this partnership with Premier Lotto. We are happy with what they are doing and the processes and checks they have put in place to ensure integrity, credibility, diligence and sustainability.”

This deal with Baba Ijebu will continue recent beneficial relationship between the Nigeria Football Federation and Corporate bodies in Nigeria.

In the past few weeks, the NFF administration under the leadership of Amaju Pinnick has sealed some amazing partnership deals with some front line entities in Nigeria. They signed with leading airline company - Air Peace, as the Official Airline of Nigerian National Teams, while they also signed a deal with MTN as the Official Communications Partner of the Super Eagles and the National Teams.

These set of deals will go a long way to improve football in Nigeria for good. The beautiful game as been sponsored by government entities for so many years and it has not really yielded positive results. However, with the private sector now showing interest and taking responsibility for football in Nigeria, we could see some improvements in terms of management, facility establishment, youth development and other improvements in critical areas of the game in no distant future.

The official signing of the deal between the Nigeria Football Federation and Premier Lotto (Baba Ijebu) will take place at an event on Monday (September 13th) at Eko Hotels and Suites in Victoria Island, Lagos.

What are your thoughts on the partnership between the NFF and Baba Ijebu? Is it a good idea or a bad one?

Share your thoughts in the comments section below.

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Baba Ijebu NFF Nigerian Nigerian Football Federation Premier Lotto


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