Instagram now has more than one billion users.And with 80 percent of accounts following a business on Instagram,It seems like marketers might be keener than ever to get acquainted with Instagram for their business.
Lately, I've been sharing,Liking,And trying new ways to grow my instagram account,And it’s been so much fun. Since Instagram is a platform I'm keen to focus on,I thought it would be fun to research some ways to grow a following there.
Whether you’re growing your own personal account or working on behalf of a company,Read on to find out the 5 best tactics i uncovered that could help you grow a bigger, more relevant audience on Instagram.
#1 Collaborate With Others
Another great way to extend your Instagram reach and grow your following is to collaborate with others,Either through partnerships or sponsorships.
The Instagram influencers tag Daniel Wellington’s Instagram account in their sponsored post, which drives people to check out Daniel Wellington’s profile. Through this strategy, Daniel Wellington has amassed more than four million followers so far.
#2 Share User Generated Content
In a week,I grew my Instagram following by almost 100 percent from 105 followers to 10,500 followers. And a large percentage of this growth was a result of me embracing and sharing user generated content.
The easiest way to think about user generated content is brands taking the best of the best user content from around the web and featuring it on their own social media or other platforms while giving credit to the original creator.
Besides growing your following,Digital intelligence firm found that user generated content also increases the likelihood of an Instagram follower becoming a customer.
#3 Use Quality Hashtags
Iv'e explored hashtags a lot on the blog,But it seems that nowhere on social media are they quite as important as on Instagram.The right hashtags can expose your image to a large and targeted audience,And Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.
Due to its popularity, it’s even possible to follow a hashtag now!
I did research and I found out that Instagram posts with both hashtags and a location tag get the highest average engagement.
In other words,Hashtags could be your best bet for growing a large followers on Instagram.
While Instagram allows for a maximum of 30 hashtags per post, I found that nine hashtags seem to be the optimal number for getting the maximum engagement.
#4 Try Live Videos And Stories
While Instagram started as a photo-sharing network, it has grown beyond just photos. With features like videos, live videos, and Stories, brands can now create many different types of content to engage their fans and grow their following.
Here are few reasons why you should try to post these new content types:
1. The average engagement for videos is growing faster than the average engagement for images
2. When you go live on Instagram, you will appear right at the front of the Stories feed
3. Fifty-seven percent of brands believe that stories have been “Somewhat effective” or “Very effective” as a part of their social media strategy.
#5 Post Consistently
I studied more than 100,000 Instagram profiles in 2017 to understand how posting frequency affects follower growth and engagement rate.
I found that the more often you post,The more likes and followers you get.
According to the study,Profiles that posted seven or more times a week (or at least once a day) get more likes and gain more followers faster than those that post less frequently.
Here’s the impact of posting more:
You can increase your follower growth rate by moving from less than one post per week to 6 posts a week. You can increase your follower growth rate again by moving from posting 6 times per week to once or more per day.
The key takeaway: Post consistently on Instagram. Brands that get into a regular flow with Instagram posts tend to see the best results.
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