When it comes to digital marketing, it seems we are all familiar with the term. We probably also feel we should be doing more of it, what with over 4 billion Internet users worldwide.
But how many types of digital marketing are there? Is marketing on social media considered “digital”? What about radio advertising?
If you are not sure what exactly digital marketing is, you are definitely not the only one. The search “digital marketing” on Google returns over 2 billion (!) results.
What is digital marketing?
Digital marketing are all marketing activities that use an electronic device or the Internet.
Does it mean it’s any form of marketing that exists online?
Yes and no.
Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too.
Here are the main types of digital marketing you should consider for your business.
The 7 Big Categories of Digital Marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing.
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing.
- Email marketing.
3 Tools To Use To Be An Effective Digital Marketer
1. Social Media Scheduling: Buffer
Great, paid options if you can swing it: Sprout Social, MeetEdgar
Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.
How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.
We’ve found a lot of value in the hand-picked content suggestions (thanks to Courtney who finds all that great content!), which are easy to read then add.
Hootsuite (free for your first 3 social profiles)
2. Design: Canva
Great, paid options if you can swing it: Photoshop, InDesign
Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.
How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.
3. Real-time Analytics: Google Analytics
Great, paid option if you can swing it: Chartbeat
Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free.
How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.
Go Squared (free for the first 100 visitors and 1,000 data points)
MixPanel (free for 25,000 events per month)
I will be giving out a video course on the above for FREE....!
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