Sales are the lifeblood of every business. Whether you call it business development, account handling or client relationship management, the principles are the same.
But there’s a fine line between success and failure as you’ll be only too well aware of if you’ve tried to make money blogging or start a business from scratch.
Below are some tips that can help improve your chances of closing any sale.
1: Know Your Product.
Imagine every question a prospect might ask and arm yourself with answers, linking each product fact to a customer benefit.
2: Emphasize The Perks Of The Product To Customers.
As well as getting good product information to the right people, it is important to translate the product's features into benefits. This makes it easier for the customer to see why they should purchase the product. Think about things like:
Will the product make the customer’s life easier?
Will the product create a sense of luxury?
Is the product something that can be enjoyed by many people?
Is the product something that can be used for a long time?
3:Use Content And Social Media Marketing To Your Advantage.
There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, Olist and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.
5: Take Advantage Of Prospective/ Customer Meeting
The squeaky wheel gets the grease. Don’t wait around for the customer to ask you – close all of your prospect interactions with a specific call to action. Also, pay attention to the language that you’re using – in emails and on voicemail. What sounds better to you: “I hope to hear from you soon” or “Are you available for a quick phone call tomorrow or early next week”?
Customer meetings are essential to close more deals and increase your chances to make more sales. Make sure you and your team understand everything that needs to be done to make them happen faster and more frequently – and avoid missing any opportunity.
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